One of the fastest-growing forms of online abuse is AI-generated intimate deepfakes. Victims often struggle to remove manipulated images and videos that spread rapidly across the web. The Take it Down Act was created to address this growing problem by giving victims a clearer path to request the removal of both real and AI-generated non-consensual intimate content.
Reports cite a 550% increase in deepfake videos from 2019 to 2023, and newer research says AI-generated sexual content is expanding through apps, open models, creator communities, and dedicated platforms.
Most of this content is non-consensual and disproportionately targets women. Columbia’s Institute of Global Politics summarises both the 2019 and 2023 findings and notes that 99% of subjects in deepfake porn were reported as women in the 2023 study.
In response, the US government introduced the Take It Down Act. President Donald Trump signed the act into law on May 19, 2025. First Lady Melania Trump played a key role in mobilizing support for the bill.
