On August 5, 2025, Pornhub’s parent company, Aylo, rolled out a significant update to its content discovery and recommendation algorithm. This “longevity-focused” approach aims to build a loyal fanbase for creators by strategically serving content to viewers who are most likely to enjoy it. However, the reactions from top earners on the platform have been mixed, with some expressing frustration over the changes.
The Update: A “Slow Burn” Approach
Pornhub’s new algorithm is designed to move away from the “burst and fade” model, where videos initially gain a surge in views only to experience a sharp drop-off. Instead, it offers a “slow burn” approach, keeping content relevant and eligible for recommendations beyond the upload date.
This shift is designed to provide creators with sustained earnings and a stronger, more loyal fan base over time.
Benefits Highlighted by Pornhub:
- Sustained Growth: Content remains visible and relevant to viewers over time.
- Steadier Revenue: A more consistent flow of views and earnings.
- Stronger Fanbase: Matching videos with viewers most likely to appreciate the content.
- Rewards for Consistency: Increased visibility for creators who upload regularly.
Creators’ Concerns:
Despite these benefits, some top creators have expressed dissatisfaction. Jak Knife, a popular creator with 1.3 billion views, reported a 50% drop in earnings over the last two months. Knife and his partner, Elly Clutch, have seen their stable earnings decline, leading to frustration and a sense of being “punished” for their consistent uploads.
Other creators, like Cami Strella, have also shared similar concerns, feeling disincentivised to post due to the algorithm’s impact on their viewership and earnings.
Aylo’s Response:
A spokesperson for Aylo defended the update, stating that,
It aims to enhance the viewing experience by delivering more relevant and diverse content. The company believes this change will benefit both users and creators by connecting work with the most receptive audiences. They also noted that the update focuses on regional and linguistic relevance, potentially benefiting many creators.
Mixed Experiences:
While some creators have seen negative impacts, others report minimal changes. Ria Bentley, a creator, noted that her experience with Pornhub has been underwhelming, with stagnant growth and modest views, but she hasn’t seen any significant changes due to the algorithm update. Scott Trainor, a newer creator, also reported minimal impact, suggesting that the algorithm’s effects may vary depending on the creator’s status and upload frequency.
Conclusion:
Pornhub’s algorithm update is a strategic move to foster long-term growth and stability for creators, but it comes with challenges. As the platform continues to evolve, it will be crucial for Aylo to address the concerns of its top creators.