Fei Fei Sun

About Fei Fei Sun

Fei Fei Sun was born on March 20, 1989, in Weifang, Shandong Province, China, growing up in a modest family with parents who worked as a teacher and a civil servant, reflecting her Han Chinese heritage. She completed high school and studied fashion design at Suzhou University before transitioning to modeling, drawn to the industry’s creative potential. Known in the industry as “Fei Fei,” she was scouted at 18 in 2007 during a local modeling contest in Shandong, initially competing to test her potential. After winning the China Supermodel Contest in 2008, she signed with a Beijing agency, moving to New York in 2009 and debuting at the Spring 2010 Diane von Furstenberg show, marking her entry into global fashion.

She is part of the "Golden Army" of Chinese supermodels that dominated the runway from 2010 to the present with Fei Fei Sun, Sui He, Ming Xi, Xiao Wen Ju, Yilan Hua, Shu Pei, He Cong, Jing Wen, Xin Xie, Yuan Bo Chao and Chu Wong. Signed with Women Management (New York), Elite Model Management (Paris, Milan), and Catwalk (Shanghai), she became the first East Asian model to appear on a solo Vogue Italia cover in January 2013. She walked for Chanel, Prada, Louis Vuitton, Dior, and Hermès, and was the first Asian model to walk for Victoria’s Secret in 2012, returning in 2017 and 2018. Her editorial work includes covers for Vogue (USA, China, Japan), Harper’s Bazaar, W Magazine, and i-D, with campaigns for Louis Vuitton, Chanel, Prada, and Estée Lauder since 2014. Ranked #12 on models.com’s Top 50 in 2014, she earned millions at her peak, working with photographers like Mert Alas and Marcus Piggott.

Fei Fei maintains a strong social media presence, with over 1 million Instagram followers (@feifeisunsun), sharing modeling shoots, travel, and glimpses of her personal style. Her mainstream career is selective, with appearances in short films like Chanel’s Once Upon a Time (2013) and Vogue China’s digital content, but no major TV or film roles. She has guest-starred on Chinese fashion programs and attended high-profile events like the Met Gala (2013–2019). Her advocacy for Asian representation and sustainability, often shared in Mandarin and English, has made her a role model, with collaborations for brands like Tory Burch and H&M amplifying her influence beyond modeling.

At 5’10” (178 cm) with measurements of 31-24-34 inches, Fei Fei Sun possesses a slender, elegant frame, long black hair, and almond-shaped dark eyes that exude poise and intensity. Her high cheekbones, flawless skin, and delicate features create a striking, versatile beauty, excelling in high-fashion editorials and commercial campaigns like Estée Lauder. Her sex appeal lies in her graceful runway presence and refined charm, earning her the title “China’s fashion muse” by Vogue. Photographers like Steven Meisel and peers like Liu Wen praise her “ethereal elegance,” with Harper’s Bazaar noting her “timeless, global appeal” that has redefined Asian beauty standards.

Fei Fei Sun faced controversy in October 2019 when a Tiffany & Co. advertisement featuring her covering one eye was perceived by Chinese consumers as a veiled endorsement of the Hong Kong pro-democracy protesters, a movement characterized by injuries to protesters' eyes, leading Tiffany to delete the tweet and the image. The model was not personally accused of wrongdoing, but the campaign was caught in the sensitive political climate of Hong Kong at the time. This highlights how Chinese models face constant pressure to be extremely patriotic, nationalistic, and completely loyal to the Chinese Communist government or face backlash from the Chinese people.Her sexuality is reported as straight, and she married Hong Kong businessman Liang Zong in 2017, keeping her personal life private with no confirmed children. Her net worth is estimated at $5–10 million, driven by modeling and endorsements. Critics occasionally note her reserved persona limits mainstream crossover, but her advocacy for diversity and eco-friendly fashion, including support for Chinese environmental charities, has earned widespread respect, keeping her career scandal-free.

At 36 in 2025, Fei Fei Sun’s legacy as a pioneering Chinese supermodel endures, breaking barriers for Asian models in global fashion. On platforms like models.com, fans call her a “visionary,” with one commenter noting, “Fei Fei’s grace and impact are unmatched.” Her 2018 quote to Vogue China, “Beauty is about embracing your roots,” reflects her ethos. Currently, she splits time between New York and Shanghai, appearing in Vogue China’s November 2025 issue and a 2025 Louis Vuitton campaign. Her ongoing advocacy for sustainability, Asian representation, and selective modeling solidify her as a transformative figure in the industry.5.3s.

As of January 2026, Fei has amassed 498,000 followers on Instagram.