Zuleika Melendez

About Zuleika Melendez

Zuleika Vanessa Melendez (often known as "Zuli") is a New York-based lifestyle creator, model, and fashion enthusiast. Recognized for her deep family bonds and strong Christian faith, she frequently shares travel logs, upscale lifestyle content, and sister-centric vlogs across her social media accounts. Alongside her modeling and entrepreneurial family ventures, she is a prominent fixture in the Queens hospitality scene, working as a professional bartender and hostess. She is the sister and self-described "soulmate" of entrepreneur Liana Melendez.

Zuleika works closely alongside her sister to elevate family-centric fashion branding and support New York culture:
• Lili Essentials Inc.: Zuleika works tightly with her sister Liana's stainless steel jewelry brand. She frequently serves as a core model, brand ambassador, and content muse for their editorial launches, runway campaigns, and social media showcases.
• High-End Fashion & Lifestyle Modeling: Her digital platforms highlight personal styling and creative curation. She frequently models for modern lifestyle labels and coordinates high-production aesthetics alongside her sister during global travel excursions.
• Nightlife Marketing: Utilizing her personal platform, she acts as an organic brand ambassador for the venues she works with, such as @badhabitsastoria and @divebarlic, driving local engagement and showcasing the dynamic atmosphere of the NYC bar scene.