Thurria

About Thurria

Thurriaa is a North African-born (Sudan) entrepreneur, biochemist, and social media influencer based in the United States. She is primarily known as the founder of Binta Beauty Organics, a global hair care brand that specializes in vegan, eco-friendly products designed for hair growth and repair.

Originally from Sudan/North Africa, she relocated to America in 2002. She is a self-described biochemist who leveraged her scientific background to formulate her own beauty products.

Binta Beauty Organics, her flagship company produces organic hair care items, such as the "Egyptian Split End Repair Potion" and "Rice Water Haven". The brand has a significant retail presence, including availability at Walmart and international offices in Africa, Europe, and the Middle East.

In 2025, she has expanded her focus to the tech industry, advocating for the use of AI and technology to scale businesses. She is associated with NMBB (New Millionaire Blueprint), an IT company providing digital marketing, web design, and brand strategy services.
She maintains a large social media presence (e.g., Instagram and X), where she shares motivational content and business insights.

She has been featured in publications such as Grazia and Flaunt for her work as a "fearless founder" and for her success in bridging the gap between science and the beauty industry.