Simone Capri Ware

About Simone Capri Ware

Simone Capri Ware, known as "@capricurves," is a Virgin Islands-born fitness entrepreneur and influencer who founded CURVD, a multimillion-dollar fitness brand. She empowers women, particularly women of color, to embrace their bodies through fitness, building a brand that has grown to over 800,000 followers and a multimillion-dollar annual revenue.

Key Aspects of Her Work and Brand:
• CURVD Fitness: Simone focuses on empowering women to feel confident, strong, and to love their curves, rather than just focusing on weight loss.
• Business Growth: She built her fitness empire from a $30,000 investment to a $2 million-a-year business.
• Social Media Presence: With over 800k followers, she is recognized as a top fitness influencer.
• Training Philosophy: Her programs, often featured in her app and Instagram channel, emphasize both physical fitness and mental health, with initiatives like her spin on a "75 Hard" challenge.
• Background: Hailing from the Virgin Islands, her Caribbean roots heavily influence her brand's passion and community-focused approach.

According to this Authority Magazine interview, Simone emphasizes purpose-driven branding, community connection, and a bold belief in oneself as key factors for success in building a business.

https://medium.com/authority-magazine/simone-ware-of-curvd-on-five-things-you-need-to-thrive-and-succeed-as-a-woman-founder-620492eec414
https://www.miamilivingmagazine.com/post/simone-ware-empowering-women-and-building-a-fitness-empire-in-miami