Rilie Huntley

About Rilie Huntley

Rilie Huntley (often @riliehuntley on Instagram) is a popular American digital creator, influencer, and goth/alt fashion icon who's blown up online in recent years. With over 355K followers on Instagram (and strong crossover on TikTok), she's known for her edgy, alternative style—think black outfits, dramatic makeup, goth-girl energy, gaming vibes, and that signature "e-girl" aesthetic blended with confidence and humor.
She went mega-viral after appearing in Best Buy ads (as the "Best Buy girl" with her alt look), which sparked massive buzz and thirsty reactions across the internet. She later "switched sides" to GameStop in a fun promo series ("Hi, I'm Rilie, and welcome to GameStop"), poking at the rivalry and leaning into gaming culture—complete with hashtags like gamestop gothgirl alt gaming. That move even inspired meme coins and crypto pumps ($RILIE token nods to her).
She's engaged to @l_leavey (as per her bio), reps brands like Breathe Divinity (use code okaygnomie for discounts), and shares a mix of fashion hauls, alt inspo, event appearances (like Arnold Sports Festival meetups), gratitude posts, and everyday life glimpses. Her content feels authentic and fun—celebrating her 25th birthday recently with a "so old" vibe, dump posts from Ohio trips, and that unapologetic energy that attracts a huge community.
She's also got a VSCO gallery for more artistic shots and a SoundCloud for any music vibes she shares. Keep shining in that alt world, Rilie—your goth-girl charm, viral ads, and fearless style make you one of the internet's favorite creators right now! 🖤✨🔥 RilieHuntley GothGirl AltFashion GameStopQueen