New Martina

About New Martina

Carmen Fiorito, professionally known as New Martina, is an Italian influencer, digital entrepreneur, and TikTok personality born in Naples on April 8, 1999. As of 2026, she is 27 years old and is widely recognized for turning her family’s smartphone accessory shop into one of Italy’s most viral social media success stories.

New Martina rose to fame in 2019 after posting videos on TikTok showcasing her unique way of customizing smartphones with screen protectors, phone cases, and accessories — a style that became known online as the “martinizzazione.” Her energetic personality and fast-paced videos quickly attracted millions of followers across social media platforms.

Originally working in her father’s phone accessories store in Naples, Carmen used social media to promote the business and rapidly transformed it into a nationwide brand. Thanks to her viral popularity, the company expanded with stores in several Italian cities, including Milan, Bari, Bologna, and Palermo.

Before becoming famous online, Carmen was passionate about dance and dreamed of pursuing a career as a dancer. During her teenage years, however, she struggled with school and eventually dropped out before completing high school. She also briefly attended beauty school but left shortly afterward. In interviews, she has openly described this period of her life as rebellious and immature, later encouraging her younger audience to value education and culture.

Despite criticism and online hate, New Martina has become an example of self-made entrepreneurial success in Italy. She often emphasizes that, although she is not a graduate or professional in a traditional field, she has created jobs and built her career through hard work, sacrifice, and determination.