Naty De La Cruz

About Naty De La Cruz

Naty De La Cruz, widely recognized by her digital moniker Naty Muah (and often called "La Del Beso"), is a versatile American-Latina independent music artist, rapper, fashion designer, and entrepreneur. Initially establishing a foothold online through the beauty and modeling spaces, she has expanded her personal brand into the urban music scene and multi-industry businesses. Her academic and local roots trace back to her upbringing in the Mott Haven neighborhood of the Bronx, where she attended Mott Haven Village Preparatory High School. Her heritage is rooted in the Caribbean-Latina community.

• Naty De La Cruz Brand: She is the founder and creative director of her eponymous fashion label, Naty De La Cruz Brand. Her initial product lines focus heavily on boutique vegan luxury handbags ("Vegan is the future"), which she handles via her primary site NatyDeLaCruz.com.
• iDrivePrivate: she operates as the CEO of @idriveprivate, a premium private chauffeur and black-car transportation service catering to corporate clients, airport transits, and luxury long-distance travel across the New York metropolitan area.
• Music Career: Recording under her name Naty Muah, she releases music as an independent Spanglish rapper and artist. Her sound leans heavily into urban Caribbean rhythms, incorporating Dembow, Latin Trap, and hip-hop cadences. Her tracks, music videos, and remixes (such as her feature on "La Casa de Alofoke") are distributed across her official YouTube Channel and Spotify profiles.
• Brand Ambassadorships: She frequently leverages her social reach to collaborate with fashion labels, such as Kariithreads, and coordinates promotional routines highlighting beauty and peptide wellness lines like PeptidoGlow.