Julieanna Goddard

About Julieanna Goddard

Julieanna Marie Goddard (born March 2, 1990), known professionally as YesJulz, is an American social media personality, talent manager, event promoter, and entrepreneur based in Miami. Of Puerto Rican and Italian descent, she studied broadcast journalism at the University of South Florida before launching her career in entertainment.

YesJulz first gained national attention in 2014 after hosting LeBron James’s Sprite Remix party in Miami. She quickly built a reputation as a digital influencer and was dubbed “The Queen of Snapchat” for her real-time party coverage and lifestyle branding. She later founded 1AM Creative, a female-led agency focused on event production, talent management, and brand consulting, working with names like 070 Shake and brands such as Beats by Dre, Puma, and Red Bull.

Her career, however, has been marred by multiple controversies, particularly surrounding race and cultural appropriation. In 2019, she faced widespread backlash for wearing and promoting a T-shirt with the phrase “N*ggas Lie A Lot,” a move many considered racially insensitive and tone-deaf. That same year, she appeared on a podcast and criticized two Black women in media—Scottie Beam and Karen Civil—who had previously called out her behavior. The incident intensified accusations that she was profiting from Black culture while showing disregard for Black voices, especially Black women.

Despite several attempts at public apology, YesJulz’s responses to these criticisms were widely seen as defensive rather than reflective. She has since kept a lower profile but continues to work in event production, talent development, and influencer marketing.