Bozana Abrlic

About Bozana Abrlic

Božana Abrlić — widely known as “Miss Bo” or “Bo Abrlic” — is a Croatian-born model, social media personality, fitness and fashion influencer, digital creator, and entrepreneur. Born on November 28, 1989, in Zagreb, SR Croatia, SFR Yugoslavia (now Zagreb, Croatia), she has built a global following through her signature aesthetic, disciplined fitness lifestyle, and polished visual storytelling. Standing approximately 5'4" (163 cm) with an athletic 32B–23–35 figure, her petite silhouette, long dark hair, and striking brown eyes have made her instantly recognizable across platforms.

Božana began her Instagram ( @_missbo ) journey in 2014, quickly gaining recognition for her polished aesthetic, striking visuals, and consistent creative style. Over the years, she has collaborated with major fashion and lifestyle brands including Fashion Nova, PrettyLittleThing, Boohoo, ASOS, and Revolve, solidifying her place as one of Croatia’s most successful digital influencers.

Beyond modeling, she has built a strong entrepreneurial identity. Through her platform Vibes by Bo, she offers curated photo filters, presets, and fitness‑focused digital content, blending her interests in wellness, creativity, and personal branding. Her dedication to fitness is a core part of her public persona, often sharing glimpses of her workouts and healthy lifestyle with her audience.

Originally from Zagreb, Božana now splits her time between Europe and the United States, frequently travelling for work, photoshoots, and content creation. While she keeps her personal life private, she is open about her love of fashion, fitness, travel, and the occasional donut. Her blend of glamour, discipline, and authenticity has earned her a loyal global following.


As of April 2026, she has amassed 2.9 million followers on Instagram and over 273,000 followers and 1.6 million likes on TikTok, continuing to grow her influence across platforms.