Bojana Krsmanovic

About Bojana Krsmanovic

Bojana Krsmanović (born March 1, 1992), also known professionally as Bo Krsmanovic, is a Serbian fashion model born in Belgrade, Serbia. She has worked internationally in fashion, lingerie, swimwear, beauty, and commercial modeling and is particularly known for her campaigns for GUESS and her appearances in the Sports Illustrated Swimsuit Issue.
Krsmanović entered the fashion industry as a teenager. In an interview with Grazia, she recalled beginning runway work at around the age of 15 after being introduced to the industry through her older sister Maja, who worked as a fashion designer. One of her first experiences outside Serbia was at Athens Fashion Week. Although modeling became her principal career, she also pursued higher education in Belgrade and studied economics.

A major step in her international career came through GUESS. She was selected by Paul Marciano as a new GUESS face for the Spring/Summer 2014 season and subsequently appeared in the brand's Fall 2014 campaign, photographed by Ellen von Unwerth alongside models including Gigi Hadid and Samantha Hoopes. She later continued her relationship with the company through campaigns for GUESS Swim, lingerie, handbags, and other collections.
Krsmanović gained broader international recognition after making her Sports Illustrated Swimsuit debut in 2016. Photographed by Yu Tsai in Tahiti, she was included among that year's rookie models. She returned in 2017 for two separate features: a tropical shoot in Fiji with Yu Tsai and a winter-themed production in Finland photographed by Walter Chin.
Beyond GUESS and Sports Illustrated, Krsmanović has worked with fashion and lingerie brands including Intimissimi and Lise Charmel, as well as numerous international editorial and advertising clients. Her published work has included editorials and covers for titles such as Harper's Bazaar Serbia, Mujerhoy, and Fashion Street Magazine.
Standing approximately 180 cm (5 ft 11 in) tall, Krsmanović is represented across several international fashion markets. Models.com currently lists Crawford Models in New York, Crystal in Paris, Fashion Model Management in Milan, East West Models in Frankfurt, Modellink in Gothenburg, Most Wanted Models in Munich, and Metro Models in Zurich, with Fox Model 011 in Belgrade listed as her mother agency.
Her modeling career has been particularly associated with a combination of high-fashion glamour, lingerie, swimwear, beauty, and commercial fashion photography. Unlike models whose careers are concentrated primarily on runway work, Krsmanović developed much of her international visibility through major advertising campaigns, magazine editorials, and swimwear photography, while maintaining long-term agency representation across Europe and the United States.
Krsmanović has remained active in the industry beyond the period of her highest-profile GUESS and Sports Illustrated campaigns. Models.com records professional work through 2025, reflecting a career extending for more than a decade in international fashion modeling.